The way we capture and deliver images is evolving. With UHDTV and new formats on the rise, today’s viewers expect visuals that come closer than ever to what the human eye can see – sharper resolution, brighter highlights, deeper shadows, and richer colors.
The patented algorithm ensures outstanding image quality, whether you are performing down- or upconversion. It brings out the very best in your footage, with enhanced detail, contrast, and color.
But what happens to existing cameras, older productions, or valuable archive footage that wasn’t created in HDR/WCG? Replacing everything isn’t practical – and that’s where smart conversion technology comes in.
Our partner Hochschule RheinMain is working on solutions that use AI-based upconversion to bring standard images up to UHDTV quality – in real time.
That means:
- Keep using your current HDTV cameras in UHDTV productions.
- Unlock your archives by converting existing footage into HDR/WCG.
- Expand into new fields like medicine, automotive, or security, where high-quality image processing matters just as much.
They will also showcase a DaVinci Resolve plugin, ensuring seamless integration into existing post-production workflows.
What makes this project exciting is the combination of cutting-edge AI algorithms and professional-grade hardware integration. The result: high-quality video conversion that’s fast, seamless, and ready for the workflows of tomorrow.
Want to see it for yourself?
Visit us at Stand 14.D45 at IBC Amsterdam and ask for a live demo of the DaVinci Resolve plugin.
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