
Another IBC wrapped - and what a time it was. Every single conversation reminded us why we love this industry: open, curious and full of energy.

A Few Takeaways From the Show
- Voice control got a really positive response on the show floor
- Agentic AI was one of the big topics of the show - it was on everyone's mind
- Our modular approach with the REDNET Framework is proving out in practice: bringing our REDNET into the AI era
- GDPR-compliant hosting with European providers - now extending to the LLMs behind our AI - is high on customers' checklists
Voice Control: From Companion Robot to Media Operations
One topic that landed particularly well on the show floor: our voice control. Its origin isn't in broadcast at all - we built a 3D-printed robot designed for companionship and medication reminders. Through a directional microphone, it could also reach out to relatives to verify that everything was okay.

We've since carried that approach over into the media industry. Especially at studio start-up or in operations, where several systems typically run in parallel and need to be watched: which system needs attention right now? Where do we have failed workflows? Where are the gaps or outages? Instead of clicking through dashboards, you can simply ask - directly, without a detour through mouse and keyboard.
Interest at IBC was correspondingly strong - we're looking forward to building this out further over the coming months.
A Heartfelt Thank You
A special thank you to everyone who took the time to talk with us - at the booth, over coffee, or between meetings. To our customers and partners who put their trust in us, and to every new contact we got to make: these conversations are exactly why we love IBC, year after year.

And before an intense day on the show floor, a walk on the beach in Zandvoort was always exactly what we needed to clear our heads.

Didn't get the chance to catch up in Amsterdam? Let's talk anyway - reach out anytime.
