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IBC 2026 Recap: Open Conversations, Agentic AI and a Walk on Zandvoort Beach

Sep 16, 2026 Jan Friedlein & Matthias Naumer
The large IBC2026 sign at the entrance of RAI Amsterdam

Another IBC wrapped - and what a time it was. Every single conversation reminded us why we love this industry: open, curious and full of energy.

Welcome to IBC2026 - entrance to RAI Amsterdam
Welcome to IBC 2026 at RAI Amsterdam.

A Few Takeaways From the Show

  • Voice control got a really positive response on the show floor
  • Agentic AI was one of the big topics of the show - it was on everyone's mind
  • Our modular approach with the REDNET Framework is proving out in practice: bringing our REDNET into the AI era
  • GDPR-compliant hosting with European providers - now extending to the LLMs behind our AI - is high on customers' checklists

Voice Control: From Companion Robot to Media Operations

One topic that landed particularly well on the show floor: our voice control. Its origin isn't in broadcast at all - we built a 3D-printed robot designed for companionship and medication reminders. Through a directional microphone, it could also reach out to relatives to verify that everything was okay.

Our voice-controlled companion robot in conversation with visitors
Our voice-controlled companion robot in conversation with visitors at the booth.

We've since carried that approach over into the media industry. Especially at studio start-up or in operations, where several systems typically run in parallel and need to be watched: which system needs attention right now? Where do we have failed workflows? Where are the gaps or outages? Instead of clicking through dashboards, you can simply ask - directly, without a detour through mouse and keyboard.

Interest at IBC was correspondingly strong - we're looking forward to building this out further over the coming months.


A Heartfelt Thank You

A special thank you to everyone who took the time to talk with us - at the booth, over coffee, or between meetings. To our customers and partners who put their trust in us, and to every new contact we got to make: these conversations are exactly why we love IBC, year after year.

IAMT Member wall featuring the Munich Media Intelligence logo
Right in the mix: MMI on the IAMT Member wall.

And before an intense day on the show floor, a walk on the beach in Zandvoort was always exactly what we needed to clear our heads.

Zandvoort beach
Clearing our heads on Zandvoort beach, right before the next show day.

Didn't get the chance to catch up in Amsterdam? Let's talk anyway - reach out anytime.

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